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The Story of the Colorization of a Controversial Benetton Ad
- https://time.com/4592061/colorization-benetton-aids-ad/
- United Colors of Benetton; Photograph by Therese Frare / Colorization by Ann Rhoney. 3 of 3. By Alexandra Genova. December 14, 2016 …
The Photographer Behind Benetton’s Ultra-Provocative …
- https://www.businessoffashion.com/articles/marketing-pr/the-photographer-behind-benettons-ultra-provocative-campaigns-is-back-at-the-brand/
- FABRICA, Italy — Oliviero Toscani, the photographer behind United Colors of Benetton's notoriously provocative advertising — which grappled openly with topics like racism, AIDS, sexuality, religion, environmentalism and poverty …
Benetton's Most Controversial Campaigns - British Vogue
- https://www.vogue.co.uk/gallery/benettons-best-advertising-campaigns
- By Eilidh Nuala Duffy. 8 December 2017. F/W 1990, “Blanket” Photo: Oliviero Toscani. As the provocative art director Oliviero Toscani returns to Benetton after a 17-year hiatus, Vogue looks back at the Italian photographer's most controversial advertising campaigns IN APRIL 2000 United Colors of Benetton fired its art director Oliviero Toscani over his …
#TBT: Discover Benetton’s Controversial AIDS Ad
- https://www.branding.news/2017/05/25/tbt-discover-benettons-controversial-aids-ad/
- The Face of AIDS by Therese Frare, LIFE Magazine, 1990 | Click to enlarge. The picture that brought Therese the 2nd prize at World Press Photo …
The AIDS campaigns - gb.benetton.com
- https://gb.benetton.com/inside/article_the-aids-campaigns.html
- The AIDS. campaigns. A collage made of many small passport photos, which together form the word AIDS. It’s just one of the communication initiatives that United Colors of Benetton dedicated to the theme of AIDS in the early nineties. Others were the photograph a terminally ill patient on his deathbed, some pictures of body parts marked by an “HIV Positive” tattoo, a special issue …
“La Pieta”, United Colors of Benetton’s most controversial …
- https://medium.com/ad-discovery-and-creativity-lab/la-pieta-united-colors-of-benettons-most-controversial-campaign-10615499a103
- United Colors of Benetton ventured into controversial territory in 1991 with the publication of “Pieta”, a photographic expose of the reality …
They used this photo of a man dying of AIDS to sell clothes
- https://timeline.com/benetton-used-photo-of-man-dying-of-aids-c5081b08218a
- That’s where student photographer Therese Frare met Kirby and took the photo that would become “the picture that changed the face of AIDS” in Life magazine. It was also a photo that, two years later, would cause significant controversy — not because of its haunting intimacy, but because of its use in a fashion campaign, of all things.
Oliviero Toscani - Wikipedia
- https://en.wikipedia.org/wiki/Oliviero_Toscani
- Oliviero Toscani (born 28 February 1942) is an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton, from 1982 to 2000. Toscani was born in Milan , and took up photography following in the footsteps of his father, Fedele Toscani, a photoreporter for the newspaper Corriere della Sera .
Benetton Set to Use AIDS Photo as Ad - Los Angeles Times
- https://www.latimes.com/archives/la-xpm-1992-01-25-fi-719-story.html
- Jan. 25, 1992 12 AM PT. From Reuter. MILAN, Italy —. Benetton, the international clothing company, has done it again. Following controversial ad campaigns that featured war cemeteries, breast ...
10 Most Controversial United Colors of Benetton Ads
- https://friendlystock.com/top-ten-controversial-united-colors-of-benetton-ads/
- Here’s an image to be studied. Luciano Benetton, the hero of this list one might say, meets a photographer, Oliviero Toscano, in 1982 who shows him that a focus of message over product could be more effective. In that year, Toscano creates the above work.
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