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Week 5 Quiz - Business Flashcards | Quizlet
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- Which of the following is not a public relations tool? a. Captioned photograph b. Trade show c. Sponsorship program d. Press conference e. News release. ... e. public relations. integrated marketing communications. L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of _____.
Chapter 18 Flashcards | Quizlet
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- Which of the following is the most commonly used type of publicity-based public relations tool? a) News release b) Captioned photograph c) Feature article d) Press conference e) Letter to the editor. a. ... The limitations in using publicity-based public relations tools stem primarily from the fact that a) marketers alter the length of ...
What is a Photo Caption? | HMA Public Relations Blog Post
- https://hmapr.com/what-is-a-photo-caption/
- In our world, while accompanied by an image as in the above, a photo caption is a vignette of sorts sharing the who, what, why, where and when of a business, brand or organization’s event, charitable act, “ribbon” cutting or other newsworthy happening. A journalistic cutline is often just names or one sentence accompanying an image, while our photo caption …
Chapter 13 Assignment Flashcards & Practice Test - Quizlet
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- Which of the following is the most used public relations tool? (a) Feature article (b) Event sponsorship (c) New release (d) Captioned photograph. Sets with similar terms. Marketing Management Final exam (revised) 50 terms. simonpl95. MKTG 11 Chapters 13, 15, 16, 17, 19. 52 …
MKT Exam 4 Chp 16 Flashcards | Quizlet
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- Which public relations tool would probably be best for Tim Cook to use to announce this major news event? a. news release b. captioned photograph c. press conference d. event sponsorship e. feature article. c. A large retail organization is more likely to have one or two skilled individuals in the organization to handle its advertising needs. a ...
Ch. 13 Assignment Flashcards | Quizlet
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- Public relations is a broad set of communication activities used to create and maintain favorable relationships between an organization and various public groups, both internal and external to the company. Which of the following is the most used public relations tool? a. Feature article b. New release c. Event sponsorship d. Captioned photograph
EXAM 2 Flashcards | Quizlet
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- News release, featured article, captioned photograph ad press conference are the example of which public relations tool? Related questions. QUESTION. For a nonprofit service firm, the first step toward success in the global marketplace is determining the nature of its core products.
CH. 17 Flashcards | Quizlet
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- Whenever ACME Corp. introduces a new product, it sends out a single page with typewritten copy containing fewer than 300 words and describing a company event or product called a(n) _____ and a photograph with a brief description explaining its contents, called a(n)_____. a. press release; captioned photograph. b. press release; even sponsorship.
12 Essential Tools of Public Relations (Explained with …
- https://www.googlesir.com/tools-of-public-relations/
- 3. Photography. Photos of events/products in use or newly appointed chief executive may create interest in the new story. In fact, the photo tells the story faster. The photo should be of good quality and needs little or no explanation. The typed caption should describe the subject of the photos and accurately describe the people shown.
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